| 000 | 00647nam a22002171a 4500 | ||
|---|---|---|---|
| 008 | 220501s2008 xx 000 0 eng d | ||
| 020 | _a9780070660076 | ||
| 082 |
_a658.8 _bZEI-S |
||
| 100 | _aZeithaml, Valarie | ||
| 245 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie Zeithaml...[et al.] |
||
| 250 | _a4th | ||
| 260 |
_aNew Delhi : _bTata McGraw Hill ; _c2008. |
||
| 300 | _axxix, 743 p. ; | ||
| 650 | _aCustomer services | ||
| 650 | _aMarketing | ||
| 650 | _aService industries - Marketing | ||
| 700 | _aBitner, Mary Jo | ||
| 700 | _aGremler, Dwayne D. | ||
| 700 | _aPandit, Ajay | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c18691 _d18691 |
||