000 00647nam a22002171a 4500
008 220501s2008 xx 000 0 eng d
020 _a9780070660076
082 _a658.8
_bZEI-S
100 _aZeithaml, Valarie
245 _aServices marketing :
_bintegrating customer focus across the firm /
_cValarie Zeithaml...[et al.]
250 _a4th
260 _aNew Delhi :
_bTata McGraw Hill ;
_c2008.
300 _axxix, 743 p. ;
650 _aCustomer services
650 _aMarketing
650 _aService industries - Marketing
700 _aBitner, Mary Jo
700 _aGremler, Dwayne D.
700 _aPandit, Ajay
942 _2ddc
_cBK
999 _c18691
_d18691