000 00446nam a22001691a 4500
008 220501s2007 xx 000 0 eng d
020 _a9788131709962
082 _a659.1
_bCLO-I
100 _aCLOW/ BAACK
245 _aINTEGRATED ADVERTISING, PROMOTION & MARKETING COMMUNICATION
260 _bPearson
_c2007
300 _a530
500 _aIncludes index
650 _aAdvertising
650 _aCommunication - marketing
942 _2ddc
_cBK
999 _c18704
_d18704