000			00548nam a22002057a 4500
003			OSt
008			221205b2005 |||||||| |||| 00| 0 eng d
020			_a0070581592
082			_a658.827 _bSEN-B
100			_aSengupta, Subroto
245			_aBrand positioning : strategies for competitive advantage _cSubroto Sengupt
250			_a2nd
260			_aNew Delhi _bTata McGraw-Hill _c2005
300			_axiv, 297p.
650			_aProduct management
650			_aMarketing
650			_aIndia
650			_aBranding (Marketing)
942			_2ddc _cBK
999			_c18730 _d18730