| 000 | 00658nam a22002171a 4500 | ||
|---|---|---|---|
| 008 | 220501s2007 xx 000 0 eng d | ||
| 020 | _a9780070144965 | ||
| 082 |
_a659.1 _bBEL-A |
||
| 100 | _aBelch, George E | ||
| 245 |
_aAdvertising and promotion : an integrated marketing communications perspective _cGeorge E. Belch; Michael A. Belch and Keyoor Purani |
||
| 250 | _a7th | ||
| 260 |
_bTMH _c2007 _aNew Delhi |
||
| 300 | _axxxiii, 1075p. | ||
| 500 | _aIncludes index | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication - marketing | ||
| 650 | _aSales promotion | ||
| 700 | _aBelch, Michael A. | ||
| 700 | _aPurani, Keyoor | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c18734 _d18734 |
||