000 00534nam a22001811a 4500
008 220501s1998 xx 000 0 eng d
020 _a8185386161
082 _a658.83
_bBOY-M
100 _aBoyd, Harper W.
245 _aMarketing research : text and cases
_bHarper W. Boyd, Ralph Westfall and Stanley F. Stasch
260 _bA.I.T.B.S
_c1998
_aDelhi
300 _axv, 816p.
650 _aMarketing
650 _aMarketing research - Methodology
700 _aWestfall, Ralph
700 _aStasch, Stanley F.
942 _2ddc
_cBK
999 _c18813
_d18813