000			00702nam a22002171a 4500
008			220501s2011 xx 000 0 eng d
020			_a9788131756898
082			_a658.827 _bKEL-S
100			_aKeller, Kevin Lane
245			_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller, M.G. Parameswaran and Isaac Jacob
250			_a3rd
260			_aDelhi : _bPearson Education , _c2011.
300			_axxiii, 695 p. ;
650			_aBrand name products - Management
650			_aStrategic - Brand management
650			_aMarketing
650			_aProduct management
700			_aParameswaran, M.G.
700			_aJacob, Isasc
942			_2ddc _cBK
999			_c18847 _d18847