000 00638nam a22002171a 4500
008 220501s2013 xx 000 0 eng d
020 _a9781259026812
082 _a658.8
_bZEI-S
100 _aZeithaml, Valarie A
245 _aServices marketing:
_bintegrating customer focus across the firm /
_cValarie A Zeithaml ... [et al.]
250 _a6th
260 _aNew Delhi :
_bTMH,
_c2013.
300 _axxxii, 711 p. ;
650 _aCustomer services
650 _aMarketing
650 _aService industries - Marketing
700 _aBitner, Mary Jo
700 _aGremler, Dwayne D.
700 _aPandit, Ajay
942 _2ddc
_cBK
999 _c18916
_d18916