000			02304cam a2200253 i 4500
003			OSt
005			20230302020010.0
008			150921s2016 nyu b 001 0 eng
020			_a9781250080684 (hardback)
082	0	0	_a658.8342 _bLIN-S _223
100	1		_aLindstrom, Martin,
245	1	4	_aSmall data : _bthe tiny clues that uncover huge trends / _cMartin Lindstrom.
264		1	_aNew York City : _bSt. Martin's Press, _c2016.
300			_ax, 245 pages ;
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references (pages 235-239) and index.
520			_a"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"-- _cProvided by publisher.
650		0	_aConsumer behavior.
650		0	_aBranding (Marketing)
650		7	_aBUSINESS & ECONOMICS / Marketing / General.
650		7	_aBUSINESS & ECONOMICS / Consumer Behavior.
942			_2ddc _cBK _01
999			_c19040 _d19040