000			00675cam a2200217 a 4500
003			OSt
005			20221230095746.0
008			991208s2000 mau b 001 0 eng
020			_a0875849296 (alk. paper)
082	0	0	_a658.84 _bCAR-E _221
100	1		_aCarpenter, Phil,
245	1	0	_aeBrands : _bbuilding an Internet business at breakneck speed / _cPhil Carpenter.
260			_aBoston : _bHarvard Business School Press, _c2000.
300			_ax, 301 p. ;
504			_aIncludes bibliographical references (p. 273-285) index.
650		0	_aBusiness names.
650		0	_aBrand name products.
650		0	_aElectronic commerce.
650		0	_aInternet.
942			_2ddc _cBK
999			_c19047 _d19047