| 000 | 00754nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 17507229 | ||
| 003 | OSt | ||
| 005 | 20221230113309.0 | ||
| 008 | 221230b2013 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781118484715 (hbk) | ||
| 082 | 0 | 0 |
_a658.827 _bTAY-G _223 |
| 100 | 1 |
_aTaylor, David, _d1964- |
|
| 245 | 1 | 0 |
_aGrow the core : _bhow to focus on your core business for brand success / _cDavid Taylor. |
| 264 | 1 |
_aChichester, West Sussex, United Kingdom : _bWiley, _c2013 |
|
| 300 | _axvi, 237 pages : | ||
| 504 | _aIncludes bibliographical references (pages [223]-225) and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aBranding (Marketing) | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c19056 _d19056 |
||