000 00735cam a22002294a 4500
003 OSt
005 20240726020021.0
008 080404s2008 enka 001 0 eng
020 _a9780749453381
082 0 0 _a658.812
_bHUM-S
_222
100 1 _aHumby, Clive.
245 1 0 _aScoring points :
_bhow Tesco continues to win customer loyalty /
_cClive Humby, Terry Hunt and Tim Phillips.
250 _a2nd ed.
260 _aLondon ;
_aPhiladelphia :
_bKogan Page Limited,
_c2008,
300 _ax, 294 p. :
500 _aIncludes index.
610 2 0 _aTesco (Firm)
_xHistory
_y20th century.
650 0 _aCustomer loyalty programs
_vCase studies.
700 1 _aHunt, Terry,
_d1955-
700 1 _aPhillips, Tim,
_d1967-
942 _2ddc
_cBK
_01
999 _c19062
_d19062