| 000 | 00813cam a2200229 i 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20221230141952.0 | ||
| 008 | 130422s2013 enka 000 0 eng | ||
| 020 | _a9781137276612 | ||
| 082 | 0 | 0 |
_a658.8/27 _bKUM-B _223 |
| 100 | 1 | _aKumar, Nirmalya. | |
| 245 | 1 | 0 |
_aBrand breakout : _bhow emerging market brands will go global / _cNirmalya Kumar, Jan-Benedict E.M. Steenkamp. |
| 264 | 1 |
_aHoundmills, Basingstoke, Hampshire : _bPalgrave Macmillan, _c2013. |
|
| 300 | _axvi, 256 p. : | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 |
_aBranding (Marketing) _zDeveloping countries. |
|
| 650 | 0 |
_aBrand name products _zDeveloping countries. |
|
| 700 | 1 | _aSteenkamp, Jan-Benedict E. M. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c19068 _d19068 |
||