000			01080nam a22002417a 4500
003			OSt
005			20221230142525.0
008			221230b2004 |||||||| |||| 00| 0 eng d
082	0	0	_222 _a658.4 _bPRA-F
100	1		_aPrahalad, C. K.
245	1	4	_aThe future of competition : _bco-creating unique value with customers / _cC.K. Prahalad and Venkat Ramaswamy.
260			_aBoston, Mass. : _bHarvard Business School Pub., _c2004.
300			_axiii, 256 p. :
505	0		_aThe co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
650		0	_aCompetition.
650		0	_aCustomer relations.
650		0	_aCustomer services.
650		0	_aStrategic planning.
650		0	_aEconomic value added.
650		0	_aSuccess in business.
700	1		_aRamaswamy, Venkatram.
942			_2ddc _cBK
999			_c19069 _d19069