000			01047nam a22003017a 4500
003			OSt
005			20230102112028.0
008			230102b2012 |||||||| |||| 00| 0 eng d
020			_a9781422187050 (alk. paper)
082	0	0	_223 _a658.840951 _bSIL-T
100			_aSilverstein, Michael J. _eauthor
245	0	4	_aThe $10 trillion prize : _bcaptivating the newly affluent in China and India / _cMichael Silverstein ... [et al.].
246	3		_aTen trillion dollar prize
260			_aBoston : _bHarvard Business Review Press, _c2012
300			_axix, 314 p. ;
504			_aIncludes bibliographical references (p. 293) and index.
650		0	_aConsumers - China.
650		0	_aConsumers - India.
650		0	_aAffluent consumers - China.
650		0	_aAffluent consumers - India.
650		0	_aConsumers - China - Attitudes.
650		0	_aConsumers - India - Attitudes.
700	1		_aSinghi, Abheek _eauthor
700	1		_aLioa, Carol _eauthor
700	1		_aMichael, David _eauthor
700	1		_aTargett, Simon _eauthor
942			_2ddc _cBK
999			_c19100 _d19100