000			00596nam a22001931a 4500
008			220501s2008 xx 000 0 eng d
020			_a9788131719770
082			_a658.827 _bKEL-S
100			_aKeller, Kevin Lane
245			_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller
250			_a3rd
260			_aDelhi : _bPearson Education , _c2008.
300			_a714 p. ;
650			_aBrand name products - Management
650			_aStrategic - Brand management
650			_aMarketing
650			_aProduct management
942			_2ddc _cBK
999			_c19227 _d19227