| 000 | 00530nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 230421b2022 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789354243387 | ||
| 082 |
_a658.8 _bAAK-S |
||
| 100 | _aAaker, David A. | ||
| 245 |
_aStrategic market management / _cDavid A. Aaker and Christine Moorman |
||
| 250 | _a11th ed. | ||
| 260 |
_aNew Delhi : _bWiley, _c2022. |
||
| 300 | _axvi, 309p. ; | ||
| 650 | _aMarketing-Management | ||
| 650 | _aStrategic planning | ||
| 700 | _aMoorman, Christine | ||
| 942 |
_2ddc _cBK _03 |
||
| 999 |
_c19491 _d19491 |
||