000 00640nam a22002057a 4500
003 OSt
008 230515b2009 |||||||| |||| 00| 0 eng d
020 _a9781422177808
082 _a658.4063
_bMAR-D
100 _aMartin, Roger L.
245 _aThe Design of business :
_bwhy design thinking is the next competitive advantage /
_cRoger L. Martin
260 _aBoston, Massachusetts :
_bHarvard Business Press,
_c2009.
300 _axiii, 190 p. ;
650 _aCreative ability in business
650 _aCreative thinking
650 _aLateral thinking
650 _aManagement
650 _aKnowledge management
942 _2ddc
_cBK
_04
999 _c19512
_d19512