000			00653nam a22001931a 4500
008			220501s2015 xx 000 0 eng d
020			_a9781625274496
082			_a658.802 _bKIM-B
100			_aKim, W Chan
245			_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim and Renee Mauborgne
260			_aBoston, Massachusetts : _bHarvard business school press, _c2015.
300			_axxviii, 287 p. ;
500			_aIncludes index
650			_aMarket segmentation
650			_aNew business enterprises
650			_aStrategy
700			_aMauborgne, Renee
942			_2ddc _cBK _013
999			_c19513 _d19513