| 000 | 00551nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 220501s2022 xx 000 0 eng d | ||
| 020 | _a9781944659820 | ||
| 082 |
_a658.8 _bWIR-S |
||
| 100 | _aWirtz, Jochen | ||
| 245 | 0 |
_aServices marketing : _bpeople technology strategy / _cJochen Wirtz and Christopher Lovelock |
|
| 250 | _a9th ed. | ||
| 260 |
_aNew Jersey : _bWorld Scientific Publishing, _c2022. |
||
| 300 | _axvii, 665 p. ; | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing - Service | ||
| 700 | _aLovelock, Christopher | ||
| 942 |
_2ddc _cBK _01 |
||
| 999 |
_c19541 _d19541 |
||