000			00693nam a22002537a 4500
003			OSt
008			230518b2016 |||||||| |||| 00| 0 eng d
020			_a9788131520345
082			_a658.8 _bLAM-M
100			_aLamb, Charles W.
245			_aMKTG : _bA South-Asian perspective / _cCharles W. Lamb...[et al.]
260			_aAustralia : _bCengage, _c2016.
300			_axvii, 671 p. ;
650			_aMarketing
650			_aMarketing-Management
650			_aMarketing research
650			_aProduct design
650			_aBusiness logistics
650			_aCustomer relations
700			_aHair, Joseph F.
700			_aSharma, Dheeraj
700			_aMcDaniel, Carl
942			_2ddc _cBK _08
999			_c19583 _d19583