000			00597nam a22002177a 4500
003			OSt
008			230518b2017 |||||||| |||| 00| 0 eng d
020			_a9788131528105
082			_a659.1 _bOGU-P
100			_aO'Guinn, Thomas C.
245			_aPROMO : _bA South-Asian perspective / _cThomas C. O'Guinn...[et al.]
260			_aAndover : _bCengage, _c2017.
300			_axvi, 497 p. ;
650			_aSales promotion
650			_aAdvertising
650			_aAdvertising-Management
700			_aAllen, Chris T.
700			_aSemenik, Richard J.
700			_aBanerjee, Mohua
942			_2ddc _cBK
999			_c19584 _d19584