| 000 | 00619nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 230522b2018 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789352865611 | ||
| 082 |
_a658.8 _bKOT-P |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aPrinciples of marketing / _cPhilip Kotler ; Gary Armstrong and Prafulla Y. Agnihotri |
||
| 250 | _a17th ed. | ||
| 260 |
_aNoida : _bPearson, _c2018. |
||
| 300 | _axxii, 701 p. ; | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing-Management | ||
| 650 | _aCustomer relations-Management | ||
| 700 | _aArmstrong, Gary | ||
| 700 | _aAgnihotri, Prafulla Y. | ||
| 942 |
_2ddc _cBK _037 |
||
| 999 |
_c19599 _d19599 |
||