| 000 | 00704nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 230522b2022 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789356062665 | ||
| 082 |
_a658.8 _bKOT-M |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing management / _cPhilip Kotler....[et al.] |
||
| 250 | _a16th ed. | ||
| 260 |
_aNoida : _bPearson, _c2022. |
||
| 300 | _axxxiii, 596 p. ; | ||
| 650 | _aMarketing-Management | ||
| 650 | _aInternet marketing | ||
| 650 | _aConsumer behavior | ||
| 650 | _aMarket surveys | ||
| 650 | _aMarketing | ||
| 700 | _aKeller, Kevin Lane | ||
| 700 | _aChernev, Alexander | ||
| 700 | _aSheth, Jagdish N. | ||
| 700 | _aShainesh, G. | ||
| 942 |
_2ddc _cBK _0244 |
||
| 999 |
_c19601 _d19601 |
||