000			00666nam a22002297a 4500
003			OSt
008			230522b2022 |||||||| |||| 00| 0 eng d
020			_a9788131727997
082			_a658.802 _bHOO-M
100			_aHooley, Graham J.
245			_aMarketing strategy and competitive positioning / _cGraham J. Hooley ; Nigel F. Piercy and Brigitte Nicoulaud
250			_a4th ed.
260			_aNodia : _bPearson, _c2022.
300			_axviii, 614 p. ;
650			_aTarget marketing
650			_aMarketing-Management
650			_aBusiness planning
650			_aMarketing
700			_aPiercy, Nigel F.
700			_aNicoulaud, Brigitte
942			_2ddc _cBK _02
999			_c19607 _d19607