000			00706nam a22002417a 4500
003			OSt
008			230522b2019 |||||||| |||| 00| 0 eng d
020			_a9789353430191
082			_a658.87 _bHEM-D
100			_aHemann, Chuck
245			_aDigital marketing analytics : _bmaking sense of consumer data in a digital world / _cChuck Hemann and Ken Burbary
250			_a2nd ed.
260			_aNoida : _bPearson, _c2019.
300			_axviii, 252 p. ;
650			_aInternet marketing
650			_aMarketing-Management
650			_aSocial media
650			_aDigital media
650			_aMarketing research-Data processing
650			_aData mining
700			_aBurbary, Ken
942			_cBK _2ddc _04
999			_c19611 _d19611