| 000 | 00748nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 230522b2015 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789332539327 | ||
| 082 |
_a658.872 _bDIE-M |
||
| 100 | _aDietrich, Gini | ||
| 245 |
_aMarketing in the round : _bhow to develop an integrated marketing campaign in digital era / _cGini Dietrich and Geoff Livingston |
||
| 260 |
_aNoida : _bPearson, _c2015. |
||
| 300 | _axviii, 201 p. ; | ||
| 650 | _aInternet marketing | ||
| 650 | _aSocial media | ||
| 650 | _aMarketing | ||
| 650 | _aMass media-Technological innovations | ||
| 650 | _aMarketing-Technological innovations | ||
| 650 | _aMass media | ||
| 650 | _aDirect marketing | ||
| 700 | _aLivingston, Geoff | ||
| 942 |
_2ddc _cBK _03 |
||
| 999 |
_c19614 _d19614 |
||