| 000 | 00778nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 260316b2023 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789363863767 | ||
| 082 |
_a658.8 _bKOT-E |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aEntrepreneurial marketing : _bbeyond professionalism to creativity, leadership, and sustainability / _cPhilp Kotler...[et al.] |
||
| 260 |
_aNew Delhi : _bWiley, _c2023. |
||
| 300 | _axvi, 266 p. ; | ||
| 650 | _aEntrepreneurial marketing | ||
| 650 | _aMarketing management | ||
| 650 | _aEntrepreneurship | ||
| 650 | _aInnovation in marketing | ||
| 650 | _aSustainable marketing | ||
| 650 | _aLeadership in business | ||
| 700 | _aKartajaya, Hermawan | ||
| 700 | _aHooi, Den Huan | ||
| 700 | _aMussry, Jacky | ||
| 942 |
_cBK _2ddc |
||
| 999 |
_c21624 _d21624 |
||