000 00711nam a22002171a 4500
008 220501s2011 xx 000 0 eng d
020 _a9788131730911
_c475.00
040 _aSOIL (School of Inspired Leadership)
082 _a658.848
_bKEE-G
100 _aKeegan, Warren J.
245 _aGlobal marketing management
_h[Text]
_cWarren J. Keegan and Naval K. Bhargava
250 _a7th
260 _aDelhi
_bPearson
_c2011
300 _axxiv, 670p.
440 _aThe pearson education international series in marketing
500 _aIncludes index
650 _aExport marketing - Management
650 _aInternational business enterprises - Management
700 _aBhargava, Naval K.
942 _2ddc
_cBK
999 _c6901
_d6901