000 00606nam a22002051a 4500
008 220501s2012 xx 000 0 eng d
020 _a9788131763292
_c525.00
040 _aSOIL (School of Inspired Leadership)
082 _a659.1
_bCLO-I
100 _aClow, Kenneth E.
245 _aIntegrated advertising promotion and marketing communication
_h[Text]
_cKenneth E. Clow and Donald Baack
250 _a4th
260 _aNoida
_bPearson
_c2012
300 _a478
650 _aAdvertising
650 _aCommunication in marketing
650 _aMarketing
700 _aBaack, Donald
942 _2ddc
_cBK
999 _c8604
_d8604