000 00613nam a22002051a 4500
008 220501s2014 xx 000 0 eng d
020 _a9789332518377
_c685.00
040 _aSOIL (School of Inspired Leadership)
082 _a659.1
_bCLO-I
100 _aClow, Kenneth E.
245 _aIntegrated advertising, promotion and marketing communication
_h[Text]
_cKenneth E. Clow and Donald E. Baack
250 _a6th
260 _aDelhi
_bPearson
_c2014
300 _a455
650 _aAdvertising
650 _aCommunication in marketing
650 _aMarketing
700 _aBaack, Donald E.
942 _2ddc
_cBK
999 _c8605
_d8605