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Marketing of services: text and cases

Gupta, S.L.

Marketing of services: text and cases [Text] Prof. (Dr.) S. L. Gupta - New Delhi IBH 2011 - xxiv, 398p.

ISBN: 9788191064292 445.00

Subjects--Topical Terms:
Customer services
Marketing
Service industries - Marketing

Dewey Class. No.: 658.8 / GUP-M

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Marketing of services: text and cases