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New strategic brand management: advanced insights and strategic thinking

Kapferer, Jean-Noel

New strategic brand management: advanced insights and strategic thinking [Text] Jean-Noel Kapferer - 5th - Kogan page 2012 - xviii, 492p.

ISBN: 9780749465155 595.00

Subjects--Topical Terms:
Brand name products - Management
Brand - Management
Marketing
Strategic - Brand management

Dewey Class. No.: 658.8343 / KAP-N

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New strategic brand management: advanced insights and strategic thinking