New strategic brand management: advanced insights and strategic thinking [Text] Jean-Noel Kapferer

By: Kapferer, Jean-NoelMaterial type: TextTextPublication details: Kogan page 2012Edition: 5thDescription: xviii, 492pISBN: 9780749465155Subject(s): Brand name products - Management | Brand - Management | Marketing | Strategic - Brand managementDDC classification: 658.8343
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Item type Current library Call number Copy number Status Date due Barcode
Reference Books Reference Books SOIL Library
658.8343 KAP-N (Browse shelf(Opens below)) 1 Not for loan S003009
Books Books SOIL Library
658.8343 KAP-N (Browse shelf(Opens below)) 2 Available S003010

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