STRATEGIC BRAND MANAGEMENT
Kellar, Kevin Lane
STRATEGIC BRAND MANAGEMENT [Text] - Prentice Hall 2003 - 788
0.00
Brand name products - Management
Brand equity - Management
Management - strategic
Marketing
658.827 / KEL-S
STRATEGIC BRAND MANAGEMENT [Text] - Prentice Hall 2003 - 788
0.00
Brand name products - Management
Brand equity - Management
Management - strategic
Marketing
658.827 / KEL-S