STRATEGIC BRAND MANAGEMENT [Text]
Material type:
TextPublication details: Prentice Hall 2003Description: 788Subject(s): Brand name products - Management | Brand equity - Management | Management - strategic | MarketingDDC classification: 658.827
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SOIL Library Gifted Books | 658.827 KEL-S (Browse shelf(Opens below)) | Available | Donated | S001886 |

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