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Strategic brand management

Keller, Kevin Lane

Strategic brand management [Text] Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob - 3rd - Delhi Pearson 2011 - xxiii, 695 p.

ISBN: 9788131756898 550.00

Subjects--Topical Terms:
Brand name products - Management
Strategic - Brand management
Marketing
Product management

Dewey Class. No.: 658.827 / KEL-S

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Strategic brand management