Strategic brand management (Record no. 15578)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00703nam a22002291a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2011 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131756898 |
| -- | 550.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SOIL (School of Inspired Leadership) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Statement of responsibility, etc | Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xxiii, 695 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic - Brand management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, M.G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isasc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 245 ## - TITLE STATEMENT | |
| -- | [Text] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOIL Library | SOIL Library | 24/11/2011 | 550.00 | 658.827 KEL-S | S002824 | 01/07/2022 | 1 | 24/11/2011 | Reference Books | ||||||||
| SOIL Library | SOIL Library | 24/11/2011 | 550.00 | 1 | 658.827 KEL-S | S002825 | 13/12/2022 | 2 | 24/11/2011 | Books | 1 | 07/11/2022 |