Normal view MARC view ISBD view

Strategic brand management: building, measuring and managing brand equity

Keller, Kevin Lane

Strategic brand management: building, measuring and managing brand equity [Text] Kevin Lane Keller, Ambi M.G. Parameswaran and Isaac Jacob - 4th - Noida Pearson 2015 - 586

Includes index

ISBN: 9789332542204 799.00

Subjects--Topical Terms:
Brand - Management

Dewey Class. No.: 658.827 / KEL-S

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

School of Inspired Leadership (SOIL)

Plot No 23, Sector 2, Phase 1, Institutional Area, IMT Manesar, Manesar, Haryana 122050 | Web: https://www.schoolofbusinessdesign.com/

Email : library@soilindia.net & library@schoolofbusinessdesign.com | Phone : 0124 4302222

Visitor Counter:

Hosted, Implemented, Customized & Maintained by: BestBookBuddies

Knowledge Resource Centre (KRC)

Strategic brand management: building, measuring and managing brand equity