Strategic brand management: building, measuring and managing brand equity (Record no. 15579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00661nam a22002051a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2015 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| -- | 799.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SOIL (School of Inspired Leadership) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management: building, measuring and managing brand equity |
| Statement of responsibility, etc | Kevin Lane Keller, Ambi M.G. Parameswaran and Isaac Jacob |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | 586 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi M.G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isasc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 245 ## - TITLE STATEMENT | |
| -- | [Text] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 5 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Bill Date | Koha item type | Public note | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOIL Library | SOIL Library | 24/11/2015 | 799.00 | 1 | 1 | 658.827 KEL-S | GC0279 | 13/12/2022 | 07/11/2022 | 24/11/2015 | Books | From Course Pack | ||||||
| SOIL Library | SOIL Library | 30/05/2022 | 0.00 | 4 | 3 | 658.827 KEL-S | GD0443 | 22/01/2024 | 11/12/2023 | 30/05/2022 | Books | 2 |