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Services marketing : integrating customer focus across the firm /

Zeithaml, Valarie A

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml - 7th ed. - Chennai : McGraw Hill, 2018. - xxxvi, 582 p. ;

ISBN: 9789353160777

Subjects--Topical Terms:
Customer services
Marketing
Service industries - Marketing

Dewey Class. No.: 658.8 ZEI-S

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Services marketing : integrating customer focus across the firm /