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Advertising and promotion : an integrated marketing communications perspective

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective George E. Belch, Michael A. Belch and Keyoor Purani - 9th ed. - Channai 2018 - xL, 1016p.

ISBN: 9781259026850

Subjects--Topical Terms:
Advertising
Communication in marketing
Marketing
Sales promotion

Dewey Class. No.: 659.1 BEL-A

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Advertising and promotion : an integrated marketing communications perspective