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Marketing analytics

Gupta, Seema

Marketing analytics Seema Gupta and Avadhoot Jathar - New Delhi Wiley 2021 - xxiii, 374

ISBN: 9789354242625

Subjects--Topical Terms:
Marketing - Management - Data processing
Marketing - Statistical methods
Marketing management

Dewey Class. No.: 658.8 GUP-M

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Marketing analytics