Marketing analytics (Record no. 18565)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00500nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220501s2021 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354242625 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GUP-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Seema |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing analytics |
| Statement of responsibility, etc | Seema Gupta and Avadhoot Jathar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Wiley |
| Date of publication, distribution, etc | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent / Pages | xxiii, 374 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Management - Data processing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Statistical methods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Reference Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 3 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Currency | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Bill Date | Koha item type | Bill Number | Total Checkouts | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SOIL Library | SOIL Library | 24/11/2022 | INR | 879.00 | 658.8 GUP-M | S003346 | 09/01/2024 | 1 | 21/11/2022 | Reference Books | VEDI/22-23/11/22 | ||||||||
| SOIL Library | SOIL Library | 24/11/2022 | INR | 879.00 | 658.8 GUP-M | S003347 | 17/10/2025 | 2 | 21/11/2022 | Books | VEDI/22-23/11/22 | 2 | 2 | 30/09/2025 | |||||
| SOIL Library | SOIL Library | 24/11/2022 | INR | 879.00 | 658.8 GUP-M | S003348 | 01/02/2024 | 3 | 21/11/2022 | Books | VEDI/22-23/11/22 | 1 | 1 | 08/01/2024 |