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Business market management (B2B): understanding, creating and delivering value

Anderson, James C.

Business market management (B2B): understanding, creating and delivering value [Text] James C. Anderson ... [et al.] - 3 - Delhi Pearson 2013 - xxii, 470

ISBN: 9788131731635 0.00

Subjects--Topical Terms:
Marketing
Industrial marketing

Dewey Class. No.: 658.8 / AND-B

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Business market management (B2B): understanding, creating and delivering value