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Brand positioning : strategies for competitive advantage

Sengupta, Subroto

Brand positioning : strategies for competitive advantage Subroto Sengupt - 2nd - New Delhi Tata McGraw-Hill 2005 - xiv, 297p.

ISBN: 0070581592

Subjects--Topical Terms:
Product management
Marketing
India
Branding (Marketing)

Dewey Class. No.: 658.827 / SEN-B

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Brand positioning : strategies for competitive advantage