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Advertising and promotion : an integrated marketing communications perspective

Belch, George E

Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch and Keyoor Purani - 7th - New Delhi TMH 2007 - xxxiii, 1075p.

Includes index

ISBN: 9780070144965

Subjects--Topical Terms:
Advertising
Communication - marketing
Sales promotion

Dewey Class. No.: 659.1 / BEL-A

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Advertising and promotion : an integrated marketing communications perspective