Advertising and promotion : an integrated marketing communications perspective George E. Belch; Michael A. Belch and Keyoor Purani

By: Belch, George EContributor(s): Belch, Michael A | Purani, KeyoorMaterial type: TextTextPublication details: New Delhi TMH 2007Edition: 7thDescription: xxxiii, 1075pISBN: 9780070144965Subject(s): Advertising | Communication - marketing | Sales promotionDDC classification: 659.1
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Item type Current library Call number Copy number Status Date due Barcode
Books Books SOBD Library
Gifted Books 		659.1 BEL-A1 (Browse shelf(Opens below)) 1 Available SD0335

Includes index

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