Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner - 2nd - Delhi : Prentice Hall, 2000. - xxviii, 620 p. ;
0070435561
Customer services
Marketing
Services marketing
658.8 / ZEI-S
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner - 2nd - Delhi : Prentice Hall, 2000. - xxviii, 620 p. ;
0070435561
Customer services
Marketing
Services marketing
658.8 / ZEI-S