Services marketing : integrating customer focus across the firm /

Zeithaml, Valarie

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner - 2nd - Delhi : Prentice Hall, 2000. - xxviii, 620 p. ;

0070435561


Customer services
Marketing
Services marketing

658.8 / ZEI-S
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