Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml and Mary Jo Bitner

By: Zeithaml, ValarieContributor(s): Bitner, Mary JoMaterial type: TextTextPublication details: Delhi : Prentice Hall, 2000Edition: 2ndDescription: xxviii, 620 pISBN: 0070435561Subject(s): Customer services | Marketing | Services marketingDDC classification: 658.8
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658.8 ZEI-S1 (Browse shelf(Opens below)) 1 Available SD0448

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