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Services marketing : people technology strategy /

Lovelock, Christopher

Services marketing : people technology strategy / Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee - 7th - Noida Pearson 2011 - xxi, 683p.

ISBN: 9788131759394

Subjects--Topical Terms:
Marketing
Marketing - Service

Dewey Class. No.: 658.8 LOV-S

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Services marketing : people technology strategy /